Making a living from coaching is easy if you know how

These are the keys to Brandcoaching, with which it is easy to boost a career as a coach.

Dedicating yourself professionally to coaching is to dedicate yourself to one of the most enriching and satisfying professions in the world.There is nothing more rewarding than helping others achieve their goals, objectives and live a more fulfilling life.

To be a professional coach you must first be trained. And a one-weekend course or reading two reference books is not enough. If you want to be something as important as a guide in the transformation of a person's life, it is necessary to acquire solid and specific skills and abilities that require hours of certified theoretical and practical training.

But this training, in the end, is not the hardest part. Generally, when a person really wants to be a professional coach, he/she does not skimp on training and is usually involved to the maximum until he/she becomes the coach he/she wants to be.

The hard part comes later, when all the skills have been acquired and you can begin to practice as a coach.. At that point comes the big question: how do you get people interested in the service you offer? If you can't find the right answer, making coaching a profession becomes virtually impossible.

Brandcoaching: the 11 steps to make a living from coaching

Brandcoaching is the name of a method coined in 2008 by Enrique Jurado, a professional Personal Branding coach and marketing expert. A model in which coaching and marketing are combined to enhance a brand in order to reach not only potential customers, but also to generate community and gain trust to establish itself as a reference in the market.

The Brandcoaching method offers, therefore, the keys that the newly trained coach needs to start working as a coach11 steps to successfully launch and maintain the desired project:

Step 1: Product Wow!

The coaching project that is offered must be a product that the author himself is in love with. because, if he is not 100% involved in it, it will be difficult for others to get involved in it.

Step 2: Identify the avatar

You should not rush to offer your services to just anyone because this would be an unnecessary waste of time and effort. It is best to outline who the ideal client isThe person who is going to want the coaching service that is being offered.

Step 3: Communication, message and media

It is necessary to delimit how the communication with future clients will be, what style of message will be transmitted and what media will be used to disseminate it.

Step 4: Pricing, Promotions and P&L (Profit and Loss).

It is necessary to outline precisely what money you want to make and the costs you will incur.. In this regard, it is important to remember the importance of professionalism: give the true value of the coaching service you are offering.

Step 5: Close the sale

It seems that talking about sales in the coaching environment is frowned upon. But the truth is that the sale is only one part of the overall process of helping people, even though we think it is much more important than a simple transaction..

Step 6: Discipline and focus management

Once the sale is closed, our ladder does not end. In fact, there are decisive steps such as maintaining discipline and focus in order to continue with this brandcoaching process and to be able to make the project last over time.

Step 7: Emotional management

The previous training in emotional intelligence will be applied during the whole process of the product launch.. A good emotional balance will be crucial to know how to manage the no's and difficulties that there will be, but also to assimilate, without deviating, the success or the good results that may come.

Step 8: Planning and follow-up.

Without a plan, hard work and follow-up, no project can be maintained.. Stopping to think about where we are, where we have come from and where we want to go in the future will help us to continue building the path we want to follow in order to fully develop our project.

Step 9: Mindset

The process of selling a coaching project is part of the process of change that the coach himself has already started with the training. Many beliefs, mindsets, values and identities will have to be broken or changed in order to make a living from what we really want.

Step 10: Understanding the marketing of the 21st century

The marketing of this century has nothing to do with the aggressive style characteristic of the previous century.. First, you have to understand that the priority now is to bet on honest marketing, to understand how others work in order to reach the deepest part of their being. And, secondly, we must ride the wave of Digital Marketing to take advantage of its full potential.

Step 11: Decision, decree, certainty

We must make the decision to get to work on the project we want to move forward.. In addition, we must be certain that we are capable of doing it and that it is the best thing we are going to do in our lives because we are going to help many people.

Other considerations to take into account to be able to make a living from coaching

Following in strict order the 11 steps that we have detailed guarantees that you will be able to start making a professional living from coaching. But it should be noted here that it is not an overnight process. The road is long and steep: the willpower of each person and the capacity of resilience will be the key to reach the last step..

On the other hand, Marketing, with the help of digitalization, has been democratized and allows you to exploit a coaching project like never before and reach audiences all over the world; but this, too, can be a handicap: there are many coaching projects on the market and competition is high.

If we really want to reach a certain type of audience and have that audience choose our coaching services, we need to become more professional than ever and train ourselves in the digital tools needed to create and promote a coaching product that is unlike any other.

Remember that if you want not only to train as a professional coach, but also to implement and develop your project that will later allow you to practice as such, in D'arte Human and Business School we help you.

More information about our training offer in Darteformacion.es.