5 tricks to sell that big brands use

There are little tricks to improve the number of sales by taking advantage of the shortcuts in our mind.

From the origins of society and its first commercial methods such as barter (exchange of material goods of similar value) to the present day, there has been a need for entrepreneurs to publicize and promote their products in order to be the best sellers.

Traditionally, the tendency for companies to obtain more income was based on applying more resources to was based on applying more resources when it came to advertising their brands.. For example: if five ads bring an increase in sales of 100,000 cars per year for an automotive brand, theoretically placing 10 ads would increase sales twice as much. This strategy would be the perfect equation if the increase in resources did not involve more costs, since in some cases the return on benefits is less than the capital invested.

To solve this dilemma, the study of human behavior through new technologies and neurological research has brought to light the so-called Neuromarketing. This aims to understand how consumers' brains work in order to achieve more sales at lower costs. Let's take a look at the sales tricks that brands created to market many products use.

Tricks to sell using keys of Psychology

The following are five of the most popular the most popular strategies to sell and to be sold, conceived from the Did you know about them?

1. Buy now and pay in interest-free installments

Several studies have shown that the purchase of an article can cause the activation of certain neurological areas related to pain. Knowing this fact, companies have taken advantage of it and have chosen to promote deferred payment in many of their products (especially in the most expensive ones). This deferral of payment is advantageous because it reduces the discomfort of the customer.This deferral of payment is advantageous because it reduces the discomfort involved in the purchase.

However, it is not only the fact of paying instantly that is the variable that determines negative activation. Other variables, such as value for money, also determine whether buying an item is a "money-spinner".

Thanks to this type of payment facility, our purchasing initiative increases.

2. Buying in packs

Buying in packs is another strategy to reduce the discomfort we feel when we do not detect the individual value of each of the items, but the value of the whole. It is, in fact, one of the most popular selling tricks.

Let's take an example: buying a cake at the neighborhood bakery costs us 3 euros per piece, while a kilogram of them costs 10 euros. Those with a sweet tooth will have it clear: for 10 euros I'll take more. The same happens with the famous 3x2 in different sectors such as food.

The purchase of the set means a lower detection of the price of each of the goods included, so it will mean a reduction of the negative activation of the economic expenditure and a feeling of satisfaction for the choice made.

3. Before vs. Now

It is very popular to see telemarketing type ads with offers such as: Before: 49.99 and now 39.99 and they seem to us a unique opportunity. This has to do with what is known as anchoring. Every item we think about buying carries with it a price we are willing to pay based on our assessment of its quality and cost. If we set anchors or high prices, by modifying them downwards, the item will be a complete bargain..

4. I'll take two

How many times do we go to buy a bottle of shampoo and spend long minutes thinking about whether we want it with aloe vera, neutral or for sensitive skin? Faced with this type of decision, businessmen have created a strategy that makes them win and obtain more sales. What is known as decoy marketing plays a very important role in these situations.

Let's imagine that all the models are similar in price but one of them has a promotion of 25% more for a modest higher price. Many of us would have it clear, for a little more I'll take almost twice as much. When deciding the comparison of values and benefits is paramount in our brain, if we understand that the quality-price reality increases, we will process that this will be the right choice.

If the aim is to increase sales, just put an improved product compared to a very similar one. put an improved product in comparison with a very similar one, and the consumer will understand that the quality and the consumer will understand that the quality-price ratio is higher, i.e., if we give an inferior product (which acts as a lure) a value equal or almost equal to the improved product, sales will increase.

5. Minimize and you will win

As consumers we have all felt the fatigue of choosing between 100 brands of cereals when we want to try new ones. The reality is that choosing from a large number of very similar options is mental fatigue..

A clear example is the quality surveys that can be conducted by any brand. When answering the first questions, our attention is 100%, but once the number of items is increasing (and especially when there are many), our fatigue begins to take its toll and we are more easily distracted and even respond without evaluating the options.

Because of this kind of discoveries, large food stores and online shopping among others, are reducing the number of options by detecting customer needs and minimizing their field of choice. Choosing between 5 options is easier and more comfortable than choosing between 10, and if someone advises and guides us, all the better!