50 famous quotes and quotations on Marketing

Great thoughts on the world of advertising and creativity.

Marketing is the discipline of advertising that studies the way in which companies can seduce customers and encourage them to buy their product or service.

In a way, Marketing (or marketing) is also the whole academic and scientific framework that studies these processes and principles that make certain brands more or less attractive to the customer. Thus, Marketing is an eminently practical field of study, since companies use all this knowledge to improve their strategies and therefore sell more and better products.

Marketing phrases to know the mind of the customer.

Although not all of these famous quotes are directly related to the world of marketing, they can help us to understand certain basic principles about advertising. Therefore, we have not only collected contemporary quotes, but also those of great thinkers in history who, in one way or another, have been concerned about the relationship between appearance and attraction.

Without further ado, let's get to know these Marketing phrases.

1. Statistics are like bikinis: what they reveal is suggestive, but what they hide is vital (Aaron Levenstein).

You have to know how to interpret data correctly.

2. Stop selling. Start helping (Zig Ziglar)

When your mission is purely crematistic, you may be on a shortcut.

3. All marketing should communicate something with real meaning (Guy Kawasaki)

Form is not enough, it is the content of the message that is truly important.

4. The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason not to do it (Sergio Zyman).

The vision of this Mexican marketer.

5. The consumer will forget what you said, but he will never forget what you made him feel (Eric Kandel).

The importance of connecting emotions to the product or service we want to sell.

6. Make a customer, not a sale (Katherine Barchetti)

The long-term vision is not about sales, but about recurring and satisfied customers.

7. The goal of marketing is to know and understand the consumer so well that the product or service fits him like a glove and can sell itself (Peter Drucker).

No more, no less.

8. You can't just ask your customers to tell you what they want and try to provide it. When you do, they will be asking for something new (Steve Jobs).

Market dynamics are so variable that it is necessary to know how to adapt and anticipate at every moment.

9. The urgent can drown out the important (Marissa Mayer)

A basic principle that all corporations should keep in mind.

10. Word-of-mouth marketing has always been important. Today it is more important than ever because of the power of the Internet (Joe Pulizzi).

A paradox that should make us think.

11. Anyone sees fashion in a boutique or history in a museum. The creative person sees history in a hardware store and fashion in an airport (Robert Wieder).

About the creative mind and its way of perceiving advertising reality.

12. The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions of people (Danielle Sacks).

On the benefits (or not) of new technologies.

13. No matter what segment you compete in, innovation must be consumer-centric (A.G. Lafley)

Knowing the customer's needs is the basis of R&D for a company that thrives in its sector.

14. Your culture is your brand (Tony Hsieh)

A simple phrase but one that encapsulates a great deal of knowledge.

15. If you are not a brand, you will be a commodity (Philip Kotler)

A maxim to apply to Personal Branding.

16. Online marketing consists of providing the consumer with useful content at the moment he needs it (David Meerman).

Your digital strategy must include the creation of relevant content.

17. What really leads the consumer to decide whether or not to buy is the content of advertising, not its form (David Ogilvy).

An opinion that contrasts with that of other world-renowned advertisers.

18. Advertising is not an end, but a means. Marketing is not a means, but an end (Jonathan García-Allen)

The Spanish psychologist reflects on the difference between both concepts.

19. If your company is not supported by efficient and dynamic marketing, its trend will always be downward (Genís Hayes).

Simple and clear, the philosopher from Barcelona.

20. What do customers expect from your brand? Consider this before making any false steps (Helmut Llimona)

Taking into account the vision of customers will make you much more aware of how to move forward.

21. If nobody gets annoyed when you speak, you haven't said anything at all (Risto Mejide)

Words of a professional provocateur.

• More quotes by Risto Mejide

22. You want to invent new ideas, not new rules (Dan Heath)

You are not a good publicist if you only move in the already known parameters.

23. The best form that can be achieved in advertising, in my opinion, is credibility, and nothing is more credible than the product itself (Leo Burnett).

If the product is good, the rest is much easier.

24. Give them quality. It's the best kind of advertising (Milton Hershey).

Along the lines of the previous one. A truism.

25. The Key to Successful Marketing: Focus, Positioning and Differentiation (Philip Kotler)

Another great marketing quote from the American economist.

More contact means more ways to share information. In short, more word of mouth (Gary Vaynerchuk).

Visibility is power, but you also have to know how to use it correctly.

27. Create your own style guide. Make it unique and identifiable by others (Orson Welles)

If others recognize you in a few milliseconds, you may be able to quickly influence their emotions.

28. If you are trying to persuade someone to do something, or buy something, it seems to me that you should use their language, the language they think in (David Ogilvy).

One of the most studied communication keys in the marketing world.

29. Marketing is a cocktail of imagination, illusion, innovation, identification of needs, loyalty and measurement under a globalized, open and constantly updated perspective (Héctor Baragaño).

Dynamism and open-mindedness as fundamental keys to effective marketing.

30. The tools are great, but success in content marketing is in the magician, not in the wand (Jay Baer).

It's no use having the best tools if there is no expertise and perfectionism in those who use them.

31. Technologies change, people change, users change. You have to adapt or you will be like a cassette tape in the era, no longer of CDs but of mp3 (Seth Porges).

If you don't adapt to the new demands of the market, you can be extinct.

32. Your branding is what others say about you when you are not around (Jeff Bezos)

It's that simple, and that decisive.

33. It's not going to happen if you're waiting for the boss to tell you it's going to happen (Rand Fishkin).

An ode to proactivity.

34. As in a relationship, the market favors those who give more value than they ask for (Leslie Bradshaw).

Ask yourself how you can provide value, and the market will know how to reward you.

35. Work to be a brand that society wants to exist (Soichiro Honda)

If society aspires to demand your services or products, you have a long way to go.

36. The best way to conquer a hyper-informed society is to oversimplify the message (Guy Debord).

An interesting maxim that some brands are already putting into practice.

37. Do not try to oversimplify your brand. Simply focus on making the customer understand the multiple benefits of what you offer (Bertrand Regader).

The psychologist from Barcelona explains one of the best kept secrets of digital marketing.

38. Creativity requires having the courage to let go of certainties (Erich Fromm)

Another great quote about creative minds.

39. Change is the result of the insurmountable pressure of the marketplace (Ted Coine)

When too many variables begin to change... uncontrollably shifting market paradigms.

40. When we are sharing stories to create links with other like-minded people, we want to give them social currency with the highest transfer value we can (Jay Oatway).

A brutal reflection on cultural transactions.

41. Marketing used to be about maximizing sales. Now, to maximize the perception of positive qualities associated with the brand (Bertrand Regader).

A change of trend that had its effect on marketing and advertising.

42. The human mind, once enlarged by a new idea, never recovers its original dimensions (Oliver Wendell Holmes).

Expanding the mind is expanding the brand.

43. In the new game of business, the winners are not the best but those who dominate the game (Roberto Serra).

The company that manages to dominate all facets of the game is the one that wins.

44. Always doing what customers want is a big mistake (Michael E. Porter).

A corporation must have its own ideas, its own identity.

45. Most failures come from wanting to advance the hour of success (Amado Nervo).

Patience is the potion that all projects need.

No matter what segment you compete in, innovation must be consumer-centric (A.G. Lafley).

Exploring customer needs is the best way to move forward.

47. If you are trying to persuade someone to do something, or buy something, it seems to me that you should use their language, the language they think in (David Ogilvy).

A very effective form of Neuromarketing.

48. The best way to have a good idea is to have many ideas (Linus Pauling).

From quantity comes quality.

49. Don't shoot at the world, aim for the duck (Franck Scipion)

This digital marketing expert knows that precision is the best weapon for a limited budget.

50. The best way to conquer an over-communicated society like today's is to oversimplify the message (Al Ries)

Some forms of advertising have to appeal directly to the public, and this implies using very accessible language. This implies generating reactions, not always positive.