Coaching for companies: what does it consist of and what are its benefits?

This methodology can generate great synergies in work teams.

In the last two decades, a methodology aimed at maximizing professional and personal development has become very fashionable. It is coaching, which influences the transformation of people and generates changes of perspective in the coachee, and also increases the motivation, responsibility and commitment of the coachee.

Coaching is an educational process, which facilitates learning and favors change (cognitive, emotional and behavioral) because it creates an enabling environment and a coach-coachee relationship that allows for self-observation, self-reflection and empowerment of the latter.

Different types of coaching

Although coaching is a methodology that is used in many areas and shares common characteristics in these areas, some authors have made different classifications of this concept. Coaching was born from the practice of sports, when some coaches realized that it had a significant influence on sports performance.

Over time, it began to be applied to promote the well-being of people, as they feel self-realized, since thanks to coaching they are able to achieve their vital objectives in a more realistic way. This method helps to improve emotional intelligence and, therefore, interpersonal relationships.

There are different types of coaching. They are the following:

• Personal coachingIt seeks the well-being of a specific person, both in terms of mental and occupational health. It promotes skills that are applied in daily life. It is also called life coaching.
• Sports coachingFocused on athletes so that they can improve their sports performance.
• Organizational coachingTwo types of coaching are usually differentiated. They are coaching for companies and executive coaching.

In recent times, other forms of coaching have appeared. For example, nutritional coaching. You can learn more about how this methodology is classified in our article: "The 6 types of coaching: the different coaches and their functions".

Why coaching is criticized

Although coaching is a very effective methodology, it does receive some criticism.. Much of this criticism is focused on how and by whom coaching is used. The truth is that coaching can really help people in many aspects of their lives; however, there are many professionals who are not fully prepared to apply it.

The problem is the lack of regulation. Therefore, it is recommended that, when hiring a coach, he/she should also be a psychologist.

Benefits of coaching for companies

In the companies, the figure of the coach has burst with force. But what are the benefits? what are its benefits? Below you can find the advantages of coaching for companies.

1. Improves teamwork

Coaching applied in companies can improve teamwork because it promotes cohesion among members. Currently, teambuilding and group coaching have a great weight in leading companies.

2. Enhances individual skills

Not only does it improve group performance, but it also improves the performance of individuals, who do better quality work. Of course, individual work has an impact on group work.

3. Helps clarify roles

Roles in the company are important, because when a person assumes the roles of another worker, it can lead to what is known as role conflict. Role conflict has a negative influence on the well-being of workers, as it can lead to work stress and burnout.

4. Allows the definition of realistic objectives

Coaching is useful, among other things, because it allows people to restructure their beliefs and set more realistic and achievable goals that do not generate frustration. This occurs at both the individual and organizational level.

5. Increases creativity

This method favors self-discovery, but also makes workers value different alternatives that arise in different situations. It helps to generate ideas and, therefore, also allows a transformation of reality to occur and creativity to increase.

6. Reduces conflicts

It also allows to discover tools that help to overcome obstacles and conflicts that may arise in the day-to-day running of a company. This is also key to achieving healthier and more productive relationships.

7. Improves well-being

Employees and senior managers, in this process of self-learning, achieve greater well-being through coaching, because thanks to self-observation and the tools that coaching provides, they manage to increase their emotional intelligence and, therefore, their happiness.

8. Increases productivity

Business coaching is not only key for workers, who feel satisfied. But this satisfaction also makes people perform better and feel identified with the companies. The company's results show it.

9. Greater adaptability to change

We are in a time of change in the business world, but there are organizations that do not have the flexibility to adapt to the transformation effectively. Coaching helps top management to reflect, and this also influences their subordinates and how a company adapts to the new reality.

10. Influences motivation

Coaches are undoubtedly seen as motivators. But it is also necessary to know how to distinguish quality coaching from non-quality coaching. By provoking reflection, providing feedback and achieving improvements, coaching motivates people in companies.

How to train in coaching for companies

Despite its recent appearance, coaching for companies already has very interesting training and specialization programs.

One of them is, for example, the ACTP Executive Coaching Certification Program of the Escuela Europea de Coaching, specially designed for people interested in becoming professional coaches and intervene in organizational processes linked to leadership. and intervene in organizational processes linked to leadership..

This one-course program offers both theoretical and practical training, which is fundamental in a discipline based on the organizational and business environment.

It combines the face-to-face format (in different Spanish cities) with the online format to better adapt to the students' availability.

To learn more about this master's degree, you can access the EEC's contact details by clicking on this link.