Marketing for Psychologists: the team of ’Psicología y Mente’ at the service of your clinic

We are experts in digital communication, SEO, audiovisual... and we are at your service.

Psychology and Mind' is a website created 3 years ago by a team of young psychologists from the University of Barcelona. During these three years of life, the community has grown to more than 1,100,000 followers on Facebook and more than 20 million monthly visits.

Is this a coincidence? Absolutely not.. From the beginning, the creators of 'Psicología y Mente' decided to train and educate themselves in different areas, such as audiovisual product, communication and digital marketing. This expertise has meant that, today, the project has a team of 12 professionals who develop and manage projects. 12 professionals who develop and manage projects under the umbrella of the leading company in the sector..

We have worked with leading clinics, platforms and professionals in the mental health field: Mensalus, Universidad Rey Juan Carlos, TherapyChat, El Prado Psicólogos, INESEM, IL3/Universitat de Barcelona... and many more.

Marketing for psychologists: we help you grow your clinic or practice

If you are a professional who runs a private practice, or if you are the manager of a psychotherapy clinic, this may be of interest to you. Psychology and Mind' is a pioneering company in the field of marketing for psychologists and clinics.. Through years of experience and a young and resolute team, we are able to take the digital communication of your clinic to the next level.

Because, as you may have noticed, potential patients rely on the digital world to decide which therapist can best suit their needs. Whether they search on Google or browse social networks, those clinics or private psychologists that have greater visibility and better branding are the ones that arouse greater interest. Do you want us to help you enhance this essential facet of your psychology center?

How do we work?

The world of digital marketing is especially complex and changing. What is effective today may not be effective tomorrow. At 'Psicología y Mente' we play with an advantage: we have been the most visited Psychology portal in Spanish for more than three years.. This gives us a unique knowledge that allows us, if you want, to take the digital communication of your center to a very high level.

But what exactly do we do to achieve results? what exactly do we do to achieve results?

1. Branding

Our team is made up of design professionals. But not only that, we are also psychologists. That is, we know exactly what brand image will be effective in each case.

Our services, of course, are fully customized to the needs and characteristics of your project.

2. Social networks

If you are not in social networks, you do not exist.. In the digital world, visibility equals power. If your clinic is lacking in this aspect, our professionals can take care of managing your communities and achieve results: increase of followers, reach, Facebook and Twitter Ads management, creation and dissemination of content...

3. SEO

SEO stands for Search Engine Optimization. Does your clinic have a website, or a blog? You need to master SEO to appear in the first search results on Google. At a time when the Internet has become the main source of information to which we turn to consult anything, being well positioned on the first page of search engines is crucial. If a good SEO is done, it is possible to be receiving traffic week after week passively (without having to work on it every day).

In other words, this contributes to having constant traffic pointing to your brand without having to do anything else, since it is part of the dynamics achieved by a good positioning in the first positions of Google and other search engines results.

If someone searches for you in Google and you do not appear in a good place... it is likely that they will hire the services of another professional. But don't worry, because we are experts in this subject.

4. Audiovisual

We have a team dedicated to create and produce high quality audiovisual content.. If you need a memorable corporate video, tell us your idea and we will make the most of it.

In addition, we will soon start broadcasting a podcast focused on psychology and all related sciences.

5. Blogging

Content marketing is one of the most profitable investments nowadays.. Through blog articles, your potential patients get to know you and connect with you, because they have the opportunity to recognize themselves in your work philosophy and in what you communicate. It is a way to make yourself accessible and show a professional face focused on the concerns of people who are considering contacting psychologists. Do you want us to give you a hand in this?

Keys to developing a brand image in the psychology sector

Beyond the more technical aspects that have to do with marketing for psychologists on the Internet, there are other key ideas that should be applied to branding in general. That is, in the way of expressing the underlying philosophy that guides the way of practicing the profession, in dealing with the client, with collaborators, etc.

Some of these key ideas to be applied in the marketing field are the following.

1. Seek a consistent tone in the way of communicating

It is important that the way of communicating with others, whether from the website, from social networks or by dealing with them in person, is consistent and has no discontinuities. For example, if a very neutral and impersonal style is used on the blog and a rather familiar and informal tone is used on the social networks, a degree of ambiguity is generated, this generates a degree of ambiguity that breaks with the brand image..

2. Transmitting positive values

In the field of health and clinical psychology, and even in education, it is common to talk about the services provided by formulating the existence of needs to be covered in negative terms.

For example, there is talk emphasizing how bad it would be to leave certain behavioral dynamics unattended, without leaving room for proposals for action on what can be done about it, Positive proposals for action.

This way of presenting the professional function can be used in special contexts, such as in articles whose function is essentially informative, but in contents related to the marketing of a psychology service, it conveys pessimism. It is better to avoid it.

3. Do not use extreme examples

When trying to capture the attention of potential clients, often fictitious or real examples are used. Keep in mind that most people who hesitate about whether to treat a certain problem by going to a psychologist do not see themselves as "patients" with a serious disorder to be treated, and it is probably true that many of them do not, in fact, have any disorder at all.

Therefore, it is preferable to use other references if the aim is to achieve identification between the potential client and the person between the potential client and the person who is given as an example as a case to be treated in consultation.

4. Do not haggle

The pressure produced by a market in which there is a lot of competition can lead to take unorthodox measures to get new clients or to keep the ones you already have. However, there are limits that should not be crossed, and haggling on price is one of them. This practice reinforces the idea that the value of psychologists' services is highly relative, in part because much of the value of psychologists' services appears to be relative.This practice reinforces the idea that the value of psychologists' services is highly relative, in part because apparently much of this work can be superficially summarized as "talking.

Given that there is this risk of offering a devalued image due to the relative scarcity of the material means necessary to carry out a large part of the work, it is important to avoid falling into negotiation dynamics that give credence to the idea that if psychology is not free, it is on a whim.

5. Opt for a comfortable work space

Most professionals in the service sector who serve clients directly give importance to the space that the latter will see when receiving the attention of the professional team.

However, in the case of psychologists, this is also important for another reason: patients or clients must feel that they are in a safe and welcoming place.. A space where they can forget about anything other than focusing their attention on the therapeutic or learning objectives. In this way, the fewer distractions, the better.

Other key ideas to make the business thrive

Here are some ideas and thoughts to consider that can help psychologists' marketing initiatives to help psychologists' marketing efforts succeed.

1. Assume that this is a paid job.

Many people begin their training careers in psychology with the objective of helping people in the abstract, but it must also be clear that for this service to be of quality, it must be profitable.

That is why dedicating time to ensure that the efforts invested in the project pay off, should not be something taboo.. It is part of the professional's job.

This does not mean that it is bad to offer, for example, a free first consultation; but in general the philosophy to be transmitted is that what is done in therapy is part of the professional field, and that therefore both parties are committed in a certain way.

2. Networking is important

In such a changing environment as psychology, it is crucial to have allies in the field, it is crucial to have allies. Therefore, webinars and networking contexts in general can help a lot.

3. Keeping up to date

It is not only important to be up to date so that our training does not become outdated. It is also necessary to keep abreast of changes in legal issues, market dynamics, etc.

Our professionals

If you decide to work with us, we set up several departments to make your clinic stand out from the rest. Do you want to know who we are?

► Bertrand Regader (Digital Marketing, SEO and Product).

Bertrand is a psychologist (Universitat de Barcelona) and is CEO of 'Psicologia y Mente'.. He is also director of R+D+I at the Iberostar hotel chain. Passionate about digital communication and start-up management, he is one of the leading experts in SEO and Inbound Marketing in Spain (you can check it with this ranking prepared by Sistrix). He is co-author of "Psicológicamente hablando", a book published with Paidós publishing house.

► Jonathan García-Allen (Digital Marketing, Key Account Management).

Jonathan is a psychologist (Universitat de Barcelona) and Master in Human Resources.. He is communication director of 'Psicología y Mente'. Multifaceted and sportsman, García-Allen has developed his professional expertise in the field of digital and commercial communication. He is Key Account Manager with the company's main clients. He is co-author of "Psicológicamente hablando", a book published with Paidós publishing house. He is an expert in Inbound Marketing and Branded Content.

► Adrián Triglia (Content creation, Branding, Creativity).

Adrián is a psychologist and publicist (both from the Universitat de Barcelona), co-author of "Psicológicamente hablando".co-author of "Psicológicamente hablando". He is the main editor and creator of SEO content in 'Psicología y Mente', holding the position of editorial director of the brand. Creative and thoughtful, he imprints his personal imprint on each work, taking the digital communication and branding of each clinic to a higher stage.

► Adrián Aranda (Digital and audiovisual communication).

Adrián is an audiovisual technician. He has worked in large companies in the world of sound and advertising, so he has an outstanding career as a creative in all facets of video and image. He is able to get the most out of the advertising campaigns of clinics and private professionals.

Anyone else?

We also have a team of software and web programming, web and corporate design, copywriting, online and offline marketing technicians... We have everything you need to stand out.

We look forward to seeing you soon

Now that you know a little more about what we do and who we are, it only remains for us to greet you and invite you to meet us personally.

Every project is different, so if you think we can help you grow, do not hesitate to contact us and tell us what you have in mind. We treat each project in a personalized and unique way.

• Contact us through this email: [email protected]