Stores and retailers use these 7 psychological facts to earn more

What psychological tricks do retailers use to influence your behavior?

For some time now, psychology has psychology has long been used in the world of shopping and business, albeit in a less academic versionAlthough this is a less academic version than the one that takes place in universities.

This does not mean that the various marketing techniques used by retailers to influence customer purchases have not been studied, although there is always a question as to whether this type of marketing technique can be used to influence customer behavior. there is always the question of whether this type of trickery goes beyond the limits of ethics..

Psychological tricks and effects used by stores

Be that as it may, the reality is that stores, stores and establishments open to the public use different techniques to make you end up spending much more money than you had intended. Here are some of the principles of psychology used by stores and stores without us even realizing it, and which can greatly influence our purchasing decisions.

1. Shopping shame

Medium to large stores and supermarkets tend to make sure that there is always a tend to make sure that there is always a good number of empty trolleys and baskets near the entrance, not only because they are highly sought-after items, but also because they are not only very expensive, but also very expensive.The reason for this is not only because they are highly sought-after items, but also because they want everyone to grab one.

Many people feel a certain embarrassment when going through the checkout with only one product in their basket or cart, so they will have to buy some other product so that it does not seem that they have hoarded that container unjustifiably.

2. Creating an airtight compartment

In supermarkets and department stores, there are often two significant There are often two significant absences: windows and clocks..

Not having these elements makes the shopping space devoid of references to the outside world, which makes customers forget the passage of time and that life is still happening beyond the walls of the store. Thus, they will be more likely to keep wandering around checking out the products on display for sale.

3. Foot in the door

This is a persuasion technique that is also used in the buying process. It consists of, When the customer has already chosen what he wants to buy and starts the process that will end in payment, he is offered an "extra" for a little more money..

The likelihood of customers accepting this deal will be higher than if they were offered this pack The reason for this is that the buyer has already made up his mind that he is going to spend money and, even if at some point he comes to believe that he is spending a little more than he should, buying that "extra" will help him reduce the cognitive dissonance of having bought something without being entirely sure if it pays off.

In a way, continuing to buy is a way of justifying the previous purchase, it is a way of making it seem as if it is worth it.It is a way of making the previous dilemma seem like it didn't exist. Of course, if this extra offer is, in addition, a discount on another product (or is perceived as such), the cost valuation will also make this extra purchase look attractive.

4. Mirrors

Supermarkets use all sorts of tricks to make the average shopper who walks through their doors stay a little longer inside the store. One of them is quite simple, and it consists of placing mirrors.

It is clear that most people do not stand in front of a mirror staring at themselves, but even if it is almost automatic, they will tend to stay closer to them, looking at themselves out of the corner of their eye or walking more slowly.

5. Social proof

Some retail outlets and brands use a principle called social proof to sell more. The concept of "social proof means a marketing show of force to imply that a product is succeeding in the marketplace.. It involves showing the consumer the success and social impact a certain product is having on the target audience, although some of this "impact" may be fictitious or imaginary.

The dark side of social proof, for example, could be to hire bots and all kinds of fake profiles to follow certain Twitter or Youtube accounts, or create a deliberate shortage of a product on the day of its launch so that queues form in certain stores where it is available.

6. The least needed items are at the entrance

And those that require a higher frequency of purchase, in the areas furthest away from the entrance.. The goal is clear: to make everyone walk past as many shelves as possible as often as possible.

7. The second floor, always for women

In clothing stores, the men's section is always at the farthest point from the entrance.. This is because women who accompany men to these stores tend to be a more impulsive type of shopper than men. This makes women who accompany men often fall into the temptation to buy something they have seen while they were on their way to the men's floor.

If you were interested in this article, you can also read: "The 12 psychological tricks that supermarkets use to make you spend more money".